Keyword Advertising

Google is a big data company and uses search engines to quickly match customers and suppliers. It is a “needle in a haystack” technique.

Companies that have used keyword advertising in the past have done well. On the other hand, companies that continue to use only traditional advertising methods are not performing well or even declining.

We help you to create your company’s “needle in the haystack” by placing keyword ads in Google Ads, so that users can find your company’s products or services through keywords.

Email: mkt.tpe2ww@evershinecpa.com
Or
Dale Chen General Manager
Mobile: +886-933920199 in Taiwan;
or TEL: +886-2-27170515 E100

Placing keyword advertisements

Faith Chen：
What are the keyword advertisements?

Dale Chen：
Google AdS is one of the most profitable services of Google.

When a potential customer has a demand for your company’s products or services, he/she can find your company’s website through Google’s keyword ads, and only costs money if he/she clicks on it. Compared to traditional TV ads, newspaper ads, and magazine ads, the accuracy is high but the cost of advertising is much lower, some companies estimate that it is about 1/10th of the original cost.

Faith Chen：
Why do I have to do keyword advertising?

Dale Chen：
From my point of view, Google is a big data company and uses search engines to quickly match up customers and suppliers. I often call it a “needle in a haystack” technique.
There’s a book that says we can be non-big data operators, but we have to be big data users. We have to buy big data like we used to buy electricity from the power company, or we’ll be out of date. If we don’t, we will be out of date.
Many companies that have used keyword advertising in the past have done very well. On the other hand, for those companies that continue to use only traditional advertising methods are not doing well, or even in decline.
It’s impossible for each of us to buy electricity, and in the future, it’s impossible for each of us not to use big data.

Faith Chen：
What do I need to be aware of when placing a keyword ads?

Dale Chen：
The most important thing to learn is how to create your company’s “needle in a haystack” strategy. For every company’s product or service, potential users use to find your keywords, often to the surprise of others. This is not to mention the fact that different countries and languages are used.

Keyword and ad setup is a process of ” talking to the crowd”. and through this constant dialogue, we find the most cost-effective solution.

In addition, when a potential customer clicks on your website, it must contain useful information, including the features of your products or services, and the contact person, etc. This information must be provided in its entirety within 10-30 seconds in order to attract the customer to stay on your website. This is like a “surprise glimpse” of a man and woman looking for a partner.

Then, when the customer starts to contact your salesperson on your website, he/she will want to explore your company’s history, products, services, and how you compare with your competitors. This is like the “dating” period, so you need to discuss it with your offline local salesperson.

Lastly, when using keyword advertisements to market your company overseas, it must be a product or service that is competitive in a certain area. For example, a unique product, a good quality product, or a high value product.
Otherwise, potential customers will end up choosing other companies after comparison, and the advertisement will be wasted!

Faith Chen：
What are the features and charges of your keyword service?

Dale Chen：
We will create a Google ADS account for your company and advertise in Google ADS, which means your advertising fee is independent.
We combine the expertise of our patent law firm to understand your industry and its keywords; we also combine with our overseas local colleagues to design your ad copy and website with keywords.

Basically, our fee is based on the Hourly Charge Rate of each level of colleagues multiplied by the number of hours spent.
There will be a basic fee (monthly, quarterly) + keyword click fee of 20%.
We will give you a quote after we further understand your requirements.

Contact Us

If you would like to know more about our services, please contact us:

Email: mkt.tpe2ww@evershinecpa.com
or
Phone:
Evershine BPO.tpe – Taiwan Evershine Cooperative Network Service Co.
6F, No. 378, Changchun Rd.
MRT Wenhu Line and Songshan Line Intersection Nanjing Fuxing Station, near Brother Hotel
General Manager in Taiwan+China+UK;Patent Attorney;M.B.A. & Ph.
Mobile: +886-933920199 in Taiwan; Mobile: +86-139-1048-6278 in China
TEL: +886-2-27170515 E100 ; Wechat id:evershiinecpa;
Line Id: evershinecpa
Skype: daleccchen ; linkedin address:Dale Chen Linkedin

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