B2B Digital Marketing Services for Overseas Companies mkt.tpe2ww

Ask “What are the digital marketing services offered by Evershine for overseas companies?
What is the motivation to provide digital marketing services to overseas companies?
What are the features of Evershine digital marketing services?
Why is there such a combination of online and offline models?
What are the key points of Google Ads + SEO and how can we strengthen the online marketing skills to be effective?
Is there anything we need to pay attention to the main points of adding links to other websites?

Email: mkt.tpe2ww@evershinecpa.com
or
Contact:
Dale Chen General Manager in Tw+Cn+En;Patent Attorney;MBA Master+PhD in Business Administration Mobile: +886-933920199 in Taiwan
TEL: +886-2-27170515 E100 ;
Wechat id:evershiinecpa;
Skype: daleccchen ;
Linkedin address:Dale Chen Linkedin

Trademark Registration click please
Overseas subsidiary website set-up and maintenance click please
Keyword Advertising click please
Recruitment of local sales representatives click please
Short-term employment of local sales representatives click please
Establishment of overseas subsidiaries click please
Overseas subsidiaries’ accounting and payroll services click please

Client Appointment Conversation

Place： Evershine meeting room 378-1
Date：2020/05/22
人物:
Kobe Lai-CEO of listed Company in Taiwan
Dale Chen-Director of Evershine

Kobe Lai：
What are Evershine digital marketing services for overseas company?

Dale Chen：
We offer a full range of digital marketing services to help other companies expand their business in current or emerging markets.
We provide one-stop service from trademark registration & application, website setup & maintenance, keyword advertising, recruitment of local sales representatives, short-term employment of staff, establishment of overseas subsidiaries, and cloud-based financial payroll service for overseas companies.
If click on a company’s website, you will find the weaknesses in overseas marketing, which are listed below.
*Each network has no contact person, all of them have to go to “Contact us”, causing the searchers to be impatient and leave.
Only Sales@….., Info@…etc. such content of emails, and then someone will collect and classify the content for email. There is basically no Google ads or SEO
The website is a static website and maintained by junior staff of the company.
Browser won’t find the website if there is no good content or articles.

Kobe Lai：
What is the motivation to provide digital marketing services to overseas companies?
Dale Chen：
First: Helping Taiwanese businesses to expand abroad
In fact, the products and services provided by Taiwanese businessmen are very good, but it is a pity that they are sometimes well hidden. That is why we wanted to help them internationalize and start providing marketing services.

Second: Business Considerations and Advance Deployment.
We provide after service, which is synergy for developing business.

Kobe Lai：
What are the features of Evershine digital marketing services?
Dale Chen：
Features: online combined with offline.

There are 2 common types of Taiwanese enterprises going international.
The first type has online but no offline; the second type has offline but no online.
The former results in poor service quality, while the other results in high cost of doing business.
The combination of online and offline can only be effective.
Like you only fight local army units (offline) without the support of air warfare (online), your marketing is outdated.
It won’t work if you don’t have a local army unit on the ground.

Online is the so-called ad-able website + Google ADS + SEO + message and link to other websites to reach customers, this is the air war.
Offline is after reaching a potential customer, a local senior professional manager must be on the phone or face to face to explain our services.
For example, if the client is from Taiwan, a project manager must be available in Taipei; if the client is from Fujian, the project manager must be available in Xiamen; if the client is from the east coast of the United States, the project manager must be available in New York.

Kobe Lai：
Why is there such a combination of online and offline models?

Dale Chen：
Many international federations of accountants hold their annual conferences, and basically each city has only one member, then the person in charge of each city attends the conference focused on promoting themselves, hoping that the member firms in other cities will introduce the business opportunities in that city. But no one has the will to promote outbound business in their own city because it is not beneficial to them.

This reminds me of a short story about heaven and hell: In a very luxurious and high class place, there are 12 people sitting at a round table having a big meal. Though there is a huge amount of food on the table and each person has a long chopstick trying to figure out how to eat it with their chopsticks. Because of their selfishness, they ended up with food but they couldn’t eat, and that place was hell.
On the other hand, in paradise, the person at the table feeds the person across the table, so everyone eats happily.

So then we came up with the idea of expanding the Outbound business from each city, just like the scene in heaven.
We found this model when we were working with Taiwanese businesses.
Say a client want to set up a company in Bangkok, which costs US$10,000. Before making a decision, He must come to our office to see the management team at Evershine.
When a client in Fujian Province went overseas, our certified public accountant Mr. Ho, from Evershine office in Xiamen, greeting them and explained in person, the success rate of cases increased.
Similarly, when the client in Eastern United States went overseas, Daniel Chen, our New York State attorney, received the cases and the success rate increased dramatically.

Kobe Lai：
How can online and offline digital marketing be combined to enhance online marketing techniques to be effective?

Dale Chen：
As I said earlier, ad-able websites + Google ADS + SEO + adding links to other sites.
The website is the most important foundation, if it is an ad-supported website, not just a static website.
Usually the browser in a web page usually within 30 seconds to decide whether to contact, the decision to contact, should have an object, may be telecommunications or e-mail, WeChat, Skype, etc..
If you expect the browser to contact you at contact us, unless your service or product is “unique” and you are the only one who can be reached, then it is not an advertisable website.
Secondly, the content of the page must be told from the customer’s point of view. In addition to being useful, it should be accompanied by stories, tips, conversations, and so on.

In addition, multinational companies often only have one website for their parent company, and many overseas subsidiaries only have a small space on their website.
In order to combine online and offline digital marketing, each subsidiary should have its own website, which is designed by the parent company and designed by the management team of the subsidiary under the policy of the parent company.

 Kobe Lai：
Is there any key points we need pay attention of Google Ads + SEO?

Dale Chen：
Google Ads, in fact, sells Big Data, which allows companies and individuals to easily find articles, products, suppliers, professional services and service providers that they need.

It allows companies and individuals to easily find articles, products and suppliers, professional services and service providers that they need. If companies make good use of Google Ads, they can achieve the same benefits at a much lower cost than traditional advertising methods such as TV, newspapers, magazines and exhibitions, which are not very effective.

Companies that do not use Google Ads, a technique that Wing Fai calls “needle in a haystack”, cannot move forward.
However, you need to know how to use Google Ads in order to be accurate and not waste money.

If you are familiar with the SEO rules, you can help people to find you without spending a lot of money, and reduce the cost of Google Ads.

Kobe Lai：
Is there any key points we need to pay attention of adding links to other websites?

Dale Chen：
For SEO, in Google, if you can find your company’s Linking Address in other people’s website, and then link to it, you will get a lot of bonus points. The credibility of your company will be improved.

Contact Us

If you would like to know more about our services, please contact us:

Email: mkt.tpe2ww@evershinecpa.com
or
Phone:
Evershine BPO.tpe – Taiwan Evershine Cooperative Network Service Co.
6F, No. 378, Changchun Rd.
MRT Wenhu Line and Songshan Line Intersection Nanjing Fuxing Station, near Brother Hotel
General Manager in Taiwan+China+UK;Patent Attorney;M.B.A. & Ph.
Mobile: +886-933920199 in Taiwan; Mobile: +86-139-1048-6278 in China
TEL: +886-2-27170515 E100 ; Wechat id:evershiinecpa;
Line Id: evershinecpa
Skype: daleccchen ; linkedin address:Dale Chen Linkedin

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