Web Content Editing Service mkt.tpe2ww

Question: What are the different features of a typical website and a B2B digital marketing website? Why should an overseas subsidiary have its own website?
Answer: Marketing with a local mindset by adding local language. What are the requirements for an ad-able website? Why do I need Search Engine Optimization (SEO) for my website?

Email: mkt.tpe2ww@evershinecpa.com
Or
Dale Chen General Manager
Mobile: +886-933920199 in Taiwan;
or TEL: +886-2-27170515 E100

B2B Digital Marketing Web Content Maintenance Service and Customer Dialogues
Place：Evershine378-1 meeting room 
Time：2020/07/28
Keith： What are the different features of a typical website and a website for B2B digital marketing?

Dale Chen： There are 4 main different features
1: The overseas subsidiary has its own website; it is not affiliated with the parent company’s website.
2: It is an advertisable website; not a static website.
3: The website is search engine optimized (SEO) so that it will be found even when no ads are placed.
4: Real links; relevant industry organizations or official websites have real links to each other to prove that they are trustworthy websites.
In summary: Affiliate independent websites + advertisable pages + SEO + real links.

Keith:: Why do overseas subsidiaries need to have separate websites?

Dale Chen：
Even if a multinational company has only one website for its parent company, there are many subsidiaries overseas that occupy only a small portion of the official website. In order to combine online and offline international marketing, each subsidiary should have its own website, adding local language with local mindset to the marketing.

Usually the parent company plans and designs the website, and invites the management team of the subsidiary to have their own website under the supervision of the parent company’s policy.

Keith： What are the requirements for an ad-able website?

Dale Chen：

There are 2 main elements.
1. Each page has a contact person.
Usually a visitor decides within 30 seconds on a web page whether they want to be contacted or not. If you expect visitors to go to contact us to find you, unless your service or product is “unique” and must be yours, this is not an advertisable website.

2. The content of the site is written from the customer’s perspective.
The content of the website must be presented from the perspective of the customer. In addition to being useful, it should also include stories, sharing and dialogues. In particular, it should be written in a language that is familiar to the client.

All in all, the website is the most important foundation, it should be an advertisable website, not just a static website. The most important thing is whether it can be used as Google Ads, so that potential customers can quickly understand and trust the website, and then contact your company’s local marketing specialists.

Keith： Why do we need to do search engine optimization (SEO) on our website?

Dale Chen：
The URL, Title and Meta Description tags of each web page are recorded by search engines.
When a potential customer types in a keyword, the search engine first finds these three fields and then sorts them according to the number of previous searches. If the page is not properly maintained, the page will not be easy to find, no matter how informative it is, which means it may never appear, let alone be listed on the first page. Therefore, it is necessary to use URL, Title, Meta Description, and search engine rules for each page.

SEO is a bit like Google Ads, you have to put the words in the URL, Title, Meta Description, and let it appear naturally without spending any money on Google Ads, which is good for long term business branding. By using WP-SEO rules, you can let people find you without spending so much money, improve search efficiency and reduce Google Ads cost.

Keith： What is a real link? Is it a virtual link?

Dale Chen：
A solid link is a link to a relevant industry organization’s website or official website that can be verified as a trusted website. For example, a link to the AIT website for a U.S. tax service is a solid link.

Some digital marketing uses many unrelated links to compete for search engine results, which may be effective in B2C digital marketing. It may not work for B2B digital marketing. This is because companies are more rational in their purchasing.

Contact Us：

If you would like to know more about our services, please contact us:

Email: mkt.tpe2ww@evershinecpa.com
or
Phone:
Evershine BPO.tpe – Taiwan Evershine Cooperative Network Service Co.
6F, No. 378, Changchun Rd.
MRT Wenhu Line and Songshan Line Intersection Nanjing Fuxing Station, near Brother Hotel
General Manager in Taiwan+China+UK;Patent Attorney;M.B.A. & Ph.
Mobile: +886-933920199 in Taiwan; Mobile: +86-139-1048-6278 in China
TEL: +886-2-27170515 E100 ; Wechat id:evershiinecpa;
Line Id: evershinecpa
Skype: daleccchen ; linkedin address:Dale Chen Linkedin

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